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ndustry Association Seeking Exceptional Individuals or Organizations in Insurance Marketing and Communications

The Insurance Marketing & Communications Association (IMCA) is seeking nominations for its 2017 Innovation Torchbearer Award, which recognizes individuals or organizations that have demonstrated innovative ideas or initiatives impacting the insurance industry.

Nominees will be judged (by a panel of IMCA board of directors members) on a combined basis within three key areas of evaluation:

  • Overall impact of innovation on a national or international level.
  • Impact of innovation on respective insurance industry segment.
  • Degree of innovation deployed in executed creative strategy.

“Innovation is critical to the success of any industry, especially one like insurance which has been around for centuries,” said Anna Hargis, chair of the IMCA board of directors and director of advertising at Shelter Insurance. “It’s important to recognize the innovators and encourage new and creative solutions to the challenges we all face as insurance marketers and communicators.”

Mark Friedlander, IMCA’s immediate past board chair and head of corporate communications at The Main Street America Group, added, “IMCA’s Innovation Torchbearer Award is considered one of the most prestigious honors in insurance. Since we established this program in 2012, we have recognized the ‘best of the best’ within our industry.”

Last year’s honoree was the Insurance Institute for Business & Home Safety (IBHS). Other previous IMCA Innovation Torchbearer Award winners include:

  • 2012: USAA
  • 2013: Esurance, An Allstate Company
  • 2014: Swiss Re
  • 2015: Insurance Information Institute (III)

To nominate an individual, institution or company for the 2017 IMCA Innovation Torchbearer Award, please complete the Torchbearer Nomination Form available via IMCA’s website. The deadline for entries is May 5, 2017. For more information, please contact IMCA executive director Gloria Grove at or (952) 928-4644.

The Innovation Torchbearer Award Luncheon, sponsored by A. M. Best, will be held during the 2017 IMCA Annual Conference, on June 26 in Scottsdale, Ariz. To register for the conference, please visit IMCA’s 2017 Annual Conference and Showcase Gala site.

About the Insurance Marketing & Communications Association

IMCA ( is the oldest insurance marketing association in North America with roots tracing back to 1921. Membership includes leading international and domestic multi-line insurance companies and brokerage firms, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents over 120 companies, including the top five property/casualty writers. Members include senior level management and professional staff working in the areas of corporate communications, advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology.