The Insurance Marketing & Communications Association (IMCA) will host the next edition of its Leadership Webcast Series on Tuesday, Feb. 28, 2017.
“The Value of Corporate Social Responsibility” will feature Brandon Davis and Emily Hathcoat of CNA and Cecile Locurto of USI Insurance Services. The webcast will be moderated by Mark Friedlander, head of corporate communications at The Main Street America Group and an executive board member of IMCA, and is targeted to marketing and communications professionals at insurance agencies and carriers.
“Our February webcast will focus on the benefits of corporate social responsibility (CSR) for insurance agencies and carriers,” Friedlander said. “During our broadcast, we will define the most common types of CSR initiatives which many agencies and carriers are engaging today, such as cause marketing and community relations, philanthropy and volunteering.”
This robust program will also feature in-depth presentations from two IMCA members (an agency and a carrier) which each earned an IMCA Showcase Award in the CSR category in 2016. Presenters from CNA and USI will provide a comprehensive overview of their award-winning Showcase Award entries and share best practices about defining program goals, strategies, objectives, tactics and measurement of success of their CSR programs.
This one-hour live broadcast, which begins at 2 p.m. EST, is free for all IMCA members and just $49.95 for non-members.
“Being involved in CSR can help organizations increase brand awareness, improve their bottom line and open new avenues for long-term success,” said Anna Hargis, director of advertising at Shelter Insurance, and board chair of IMCA. “I’m excited to hear the personal stories our Showcase Award winners have to share on effective CSR campaigns that have positively impacted their organizations and communities.”
Registration is required to attend IMCA’s Feb. 28 webcast. Please visit IMCA’s website for more information.
About the Webcast’s Presenters
Director, Public Relations and Corporate Social Responsibility, CNA
In his role at the commercial property/casualty carrier, Davis is responsible for leading and advancing CNA’s strategic public relations, media affairs, social media and corporate social responsibility initiatives and activities. Prior to joining CNA in 2014, Davis worked at Jasculca Terman, a Chicago-based strategic communications firm, where he supported several clients including the Chicago Community Trust, Urban Prep Academies, Ford Foundation, Citizens United for Research in Epilepsy (CURE) and Advocate Christ Medical Group on strategic communications, event management and public relations efforts.
Vice President, Corporate Marketing and Advertising, CNA and Executive Vice-Chair, IMCA Board of Directors
In her role at CNA, Hathcoat is responsible for achieving the company’s business objectives for growth and profitability through marketing and communication programs that generate demand from target customer groups, enable sales, engage customers and positively represent the CNA brand. During her tenure at CNA, Hathcoat has held positions of increasing responsibility in the marketing, branding, communications and distribution management functions. Hathcoat takes most pride in working with her team to deliver actionable results from creative marketing campaigns. These efforts have resulted in earning numerous Awards of Excellence and Best of Show honors from IMCA. Prior to joining the CNA in 2001, Hathcoat served as marketing manager at Advanced Technologies Group, Chicago, where she led the company’s entry into new markets.
Senior Manager, Communication and Media Relations at USI Insurance Services
Locurto has over 20 years of experience in corporate communications, media relations and integrated marketing communications. At USI, she heads up corporate communications and media relations for 140 offices nationwide. Locurto’s responsibilities include public relations and media relations, internal communications, senior management communications and web and social media. In 2016, USI’s corporate communication function earned Awards of Excellence for employee communications and corporate social responsibility at the IMCA Showcase Awards. Prior to joining USI in 2012, Locurto was a senior manager of marketing communications and public relations at IVANS Inc., a network and software service provider for health care and insurance.
About the Insurance Marketing & Communications Association (IMCA)
IMCA (www.imcanet.com) is the oldest insurance marketing association in North America with roots tracing back to 1921. Membership includes leading international and domestic multi-line insurance companies and brokerage firms, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents over 120 companies, including the top five property/casualty writers in the United States. Members include senior level management and professional staff working in the areas of corporate communications, advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology.