Main Street America Insurance has launched a refreshed brand to agents, policyholders and consumers. The updated look follows an August 2024 announcement that the insurance carrier was tightening focus and leaning further into the tremendous opportunity that exists in the commercial lines space.

The refreshed look is anchored in their commitment to independent agents and serves as a signal that the 100-year-old insurance company has entered its next era with a laser-sharp focus on what they do best: helping independent agents protect small businesses.

“The updated look supports our vision for a successful future: one powered by people and partnerships and measured by the value of the relationships we build and not just the number of policies we sell,” said Richard Vaughn, Main Street America, Head of Sales.

The hero of the refreshed look is the independent agent and the ‘We Mean Business’ tagline represents the company’s philosophy as a leader in commercial insurance — committed to providing regional expertise, high-quality coverage, and customer-centered support.

The updated brand identity is reflected across all company channels and materials.

About Main Street America Insurance
Main Street America Insurance, established in 1923, was founded on the belief that the best way to insure America is through independent agents. The company offers a wide range of commercial insurance, fidelity and surety bond products as well as a full suite of farm and ranch coverages throughout the United States. Main Street America carries an "A" (Excellent) Financial Strength Rating, with a Stable Outlook, and "a+" Issuer Credit Rating from A.M. Best, the insurance industry's premier rating organization. In 2018, Main Street America merged with American Family Insurance, the nation’s 13th-largest property/casualty insurance group. Visit us at msainsurance.com and on Facebook, X, LinkedIn, Instagram and YouTube.