The Insurance Marketing & Communications Association (IMCA) will host the next edition of its Leadership Webcast Series on Tuesday, Jan. 24, 2017 at 2 p.m. EST.

The program, “Building a Customer-Centric Ecosystem,” will feature a panel discussion with Mark Hollingsworth, senior product manager, e-commerce, GrayHair Software Inc.; and Andi Boyd, director of digital sales, Stirista. The panel will be moderated by Mark Friedlander, head of corporate communications at The Main Street America Group, IMCA executive committee member and immediate past chair of the association’s board of directors.

“Our panel discussion will focus on how insurance customer connections have changed, resulting in an emerging new model for marketing and regulatory communications within the industry,” Friedlander said. “This new model is unified and customer-centric. It is omnichannel and data driven and focuses on the customer’s needs, not necessarily the products insurance agencies and carriers want to sell.”

“Our Jan. 24 webcast is relevant for marketing and communications professionals at agencies and carriers,” said Anna Hargis, director of advertising at Shelter Insurance and board chair of IMCA. “Our panelists will address key issues and high-performing strategies to deploy a coordinated ecosystem of people, data, technology and process. Attendees will learn how to leverage data insights to provide personalized communications that not only connect with targeted customers and engage new prospects, but also lead to better acquisition, customer satisfaction and retention.”

The webcast will also focus on:

• How the internet is changing the way to do business.
• Differences between omnichannel and opti-channel marketing.
• New technology strategies – commerce conversations and So/Mo/Lo (social/mobile/local).
• Why identity-based marketing is critical.
• How to collaborate (really) with compliance around customer data.

This one-hour live broadcast is free for all IMCA members and just $49.95 for non-members. Registration is required to attend. Please visit http://imcanet.com/events/ for more information.

About Our Panelists

Mark Hollingsworth is leading the development of GrayHair Software’s products in data management, compliance and campaign tracking for the organization’s ecommerce site, grayhaircommerce.com. An online expert, Hollingsworth has over 15 years of experience in developing web content programs, mobile solutions and ecommerce programs for national companies, and has had several startups successfully sold to other companies. His hands-on development experience also enables Hollingsworth to consult with clients to successfully navigate the online world of commerce and communication.

GrayHair is a data management firm focused on providing clients with data services and reporting, compliance and marketing campaigns with tracking. Its clients include some of the largest financial services and insurance companies that deploy high-value customer communications, omnichannel and opti-channel marketing strategies. GrayHair delivers a comprehensive single-source solution that provides expertise, security, compliance and accuracy through visibility into customer direct marketing, digital trigger technology and reporting. For more information about GrayHair Software, please visit www.grayhairsoftware.com.

Andi Boyd specializes in providing strategic direction and deployment for digital data campaigns via online/mobile advertising and multichannel efforts including email in B2C and B2B. Her expertise on identity-based marketing, particularly millennials, has made Boyd a featured speaker/panelist at conferences such as the Bridge Conference and Leads Conference.

Stirista is a data-driven marketing agency that specializes in creating custom audience segments and executing campaigns via digital, email and social channels. Its multichannel marketing approach enables the organization to evaluate data unlike any other provider, which results in its clients generating real conversions and leads. With some of the most comprehensive real-time databases in the world, Stirista provides a 360-degree view of an individual, getting clients in front of the right people through email and online advertising. Its growth and success since the agency was founded six years ago has made Stirista a trusted industry leader recognized for its expertise in helping companies acquire new clients. For more information about the Stirista, please visit www.stirista.com.

About the Insurance Marketing & Communications Association (IMCA)

IMCA (www.imcanet.com) is the oldest insurance marketing association in North America with roots tracing back to 1921. Membership includes leading international and domestic multi-line insurance companies and brokerage firms, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents over 120 companies, including the top five property/casualty writers in the United States. Members include senior level management and professional staff working in the areas of corporate communications, advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology.