JACKSONVILLE, Fla.--(BUSINESS WIRE)--The Main Street America Group was honored with two Best of Show Awards and three Awards of Excellence during the 59th Annual Insurance Marketing & Communications Association (IMCA) Showcase Awards Gala last evening at the 2017 IMCA Annual Conference in Scottsdale, Ariz.
The property/casualty insurance company’s Best of Show honors includes its 2016 Annual Report, Partnering for Success, and its monthly e-newsletter for employees in Main Street America’s claims and integrated customer solutions units.
Main Street America has won five IMCA Showcase Awards for its annual report over the past decade, including three Best of Shows. No other insurance organization has won this many annual report awards since the IMCA Showcase Awards program debuted in 1958.
Main Street America’s three Awards of Excellence this year included:
- A video tribute to the Pulse Orlando victims, including one Main Street America employee who miraculously survived the worst mass shooting in U.S. history which occurred in June 2016.
- A video highlighting a spring 2016 field trip that fifth grade students at Jacksonville’s Woodland Acres Elementary School took to Main Street America’s corporate headquarters.
- Main Street America’s 2017 calendar, which featured spectacular landscape images submitted by the company’s employees as part of its annual photo contest.
“It is a great honor to earn multiple IMCA Showcase Awards, especially when you are competing against world-class insurance organizations that have exceptional marketing and communications functions,” said Mark Friedlander, Main Street America’s head of corporate communications. “We are very proud of our internal-facing and external-facing marketing and communications programs and products and are elated that we earned five Showcase Awards this year, the most we have ever earned in a single year.” Over the past six years, Main Street America has captured 13 IMCA Showcase Awards.
Judging criteria for each of the 2017 IMCA Showcase Awards’ 33 categories included background (why was the program or product created), target audience, objectives (what was the intended outcome/strategy and measurable success criteria) and results versus established measurable criteria. More than 70 judges participated in the virtual judging process assessing over 300 total entries. Judge’s backgrounds included advertising, marketing, public relations and corporate communications executives from across North America.
About the Insurance Marketing & Communications Association
IMCA (www.imcanet.com) is the oldest association for insurance marketing and communications professionals in North America with roots tracing back to 1921. Membership includes leading international and domestic multi-line insurance companies and brokerage firms, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents over 120 companies, including the top five property/casualty writers. Members include senior level management and professional staff working in the areas of corporate communications, advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology.