How These Centuries Old Brands Updated Their Marketing to Not Just Survive, But Thrive

Data from the Bureau of Labor Statistics shows that only 30 percent of new businesses make it to 10 years or more. So what does it take for a brand to survive and thrive for 100 years or even more? Undoubtedly, these brands have faced all kinds of changes and challenges through the years, and have had to employ clever and resourceful marketing strategies to stay relevant. So how do these iconic brands stay successful?